Headsup: Launch Superhero.tech / merging newsletters with Wojtek
Big news: I’m merging Ship It with Wojtek Strzałkowski's newsletter into one superhero.tech newsletter.
Hey,
I’ve spent over 20 years in the IT industry - from engineer to CTO to board member of an international product company. Through consulting with product leaders and teams, I’ve focused on helping them embody the principles that make Silicon Valley’s best companies succeed. Recently, I’ve been working on Ship It, and by joining forces with Wojtek Strzalkowski, under SuperHero.Tech I’m hoping to accelerate that work and bring you even more useful tools and insights.
Working with Wojtek has been both wildly successful and, honestly, a bit of a bromance. Together, we’ve trained over 600 people through AI Product Heroes (NPS of 80, second edition looking even better), and now we’re aiming to bring our combined teaching reach to 100K people. And why stop there? ;)
What changes for you?
You’re now getting insights from both of us instead of one. More case studies, more perspectives, more practical examples. Same subscription, expanded value.
Why does this matter?
AI collapsed the barriers between business, product, and technology. Engineers can now prototype designs. Designers can ship working code. PMs can build without waiting for engineering. The role emerging from this shift is what we call the Product Builder - someone with a core skill who acquired 2-3 adjacent skills to eliminate handoffs and ship autonomously.
The bottleneck was never individual speed. It’s the gaps between people. Product Builders close those gaps themselves. Small teams, massive impact.
That’s what we’re writing about. Between us: 32 years of product and technology experience. Track record of training 35,000+ people and scaling products at Booking, Allegro, CD Projekt, Displate, GOG.com.
What Superhero.tech is?
A consulting and education platform for product people. Newsletter, podcast, webinars, courses, and community. The training ground for Product Builders - teaching the full product development lifecycle for the AI era.
What you’ll get?
The SuperHero Formula: Framework for building products that succeed in the market
Real cases from AI Product Heroes: What worked and failed for 600+ builders
Product builder insights: Navigating the emerging role that combines business and AI-powered execution
Personal AI productivity: Simple hacks and tricks anyone can implement, regardless of technical background
Long-form analysis: What makes products work and what doesn’t
Product and AI industry news to keep you up to date in this ever-changing world
The first full newsletter article goes out today. You’re already subscribed - no action needed.
From there, regular long-form commentaries, concept breakdowns, and direct takes on building in the AI era.
Thanks for being part of this journey so far. Very excited for the future.









Love the framing around Product Builders eliminating handoff gaps rather than just speed optimization. Saw this firsthand when a PM I worked with learned enough code to prototype features before handoff, cutting iteration loops from weeks to days. The constraint flips from "how fast can we move individually" to "how tightly can we colaborate" which is kinda the whole game now tbh.